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Privacy Policy

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TL1MKT SL Products and Services Privacy Policy

TL1MKT SL ("TL1MKT SL","we," "our," or "us") is a data technology company that delivers data analytics and advertising solutions across industries.

Our partners ("Data Partners") are mobile application providers, media and technology platform and others that have access to certain customer information ("User Data") that they wish to monetize by using our services. Our services include data analytics and advertising services ("Services"). You can learn more about our Services on our website at www.tl1mkt.com.

Our clients ("Clients") are businesses, including brands and agencies ("Advertisers"), owners of media properties ("Publishers"), and other companies that send targeted advertising to consumers. By using our Services, our clients are able to address a particular audience and tailor advertisements to the likely interests and preferences of such audience.

We work to ensure that our Services respect users' privacy rights. To accomplish this goal, we adhere to privacy-by-design and privacy-by-default principles throughout the process of designing, building, and delivering our Services.

We do not process information that directly identifies a particular individual such as an unencrypted name, address or government-issued ID number. However, whether or not User Data we receive are considered personal or personally-identifiable data depends on, among other factors, the definition that applies in a user's physical location.

By law, we are required to provide you with information regarding how and on what legal basis we use and disclose your personal data; how we take care for your privacy rights specific to your personal data; how you can reach us in case you have any concerns regarding this privacy policy ("Policy") or the way we are handling your data.

This Policy may change from time to time. This Policy was last modified on: July 18th, 2024. In case you have any questions, do not hesitate to write to privacy@tl1mkt.com

Data Categories we Receive and Use

We receive the following categories of User Data from our Data Partners:

  • Mobile advertising device IDs such as Apple's Identifier For Advertisers (IDFA) and Google Advertising ID; cookies;
  • Hashed email addresses;
  • Demographic information like age, gender, city/region ("Demographic Data");
  • Mobile app usage data about apps installed/accessed on a user's device and browsing data such as URLs ("App Usage and Browsing Data");
  • Purchase data;
  • Geolocation data.

Our Data Partners may collect data directly from users (both online and offline) or receive data from third parties. We request that our Data Partners provide users with all required information about the use of their data and provide an opt in / opt out option according to applicable laws and regulations.

We may also use cookies, pixels and similar technologies to collect users' Advertising IDs ourselves. When we obtain different User Data pertaining to the same device from multiple Data Partners, we aggregate such User Data and store it against the same Advertising ID ("Ad IDs") or cookie.

Advertising IDs

Advertising IDs ("Ad IDs") are user-resettable, unique, anonymized identifiers for advertising. Ad IDs identify a specific device and are implemented both on Apple iOS ("Identifier for Advertising" / "IDFA") and Google Android ("Advertising ID"). We obtain Ad IDs associated with de-identified User Data from our Data Partners. Ad IDs are then used by our Clients to identify advertising requests and to deliver relevant advertisements.

Cookies

An HTTP cookie is a small piece of data sent from a website and stored in the user's web browser while the user is browsing. We set third party cookies on behalf of Publishers who provide space for the display of advertising within websites. We may use cookies to establish a relationship between devices or data pertaining to the same user.

Hashed Email Addresses

Some Data Partners or Clients may provide their offline data such as email addresses and phone numbers. We require that such data are hashed using secure hashing algorithms prior to sharing with TL1MKT SL. We use hashed emails or phone numbers to establish a relationship between offline and online user profiles pertaining to a certain user.

Demographic Data

We may obtain demographic User Data from our Data Partners, such as user demographics (e.g., age or age range and gender), general geographic area of the billing address and zip code, predicted or actual income tier, and other demographic information. TL1MKT SL uses this information to create demographic segments about users and connect segments with Ad IDs so that our Clients can reach their target audiences on mobile devices and web browsers.

App Usage and Browsing Data

We may obtain App Usage and Browsing Data from our Data Partners, such as apps installed/accessed on a user's device, app events such as purchases or sign-ups, and browsing data such as URLs. We transform this data into aggregated segments based on interests or purchase intent which are of interest for our Clients.

Purchase Data

We may obtain purchase data from our Data Partners, such as items you have bought in stores, items you have bought online, and items you have put in a shopping basket online.

Geolocation Data

We may receive data from Data Partners about the physical location of a specific device, including latitude-longitude coordinates obtained through GPS tools, Wi-Fi or cell tower triangulation techniques. The location data we receive may be generalized or rendered non-precise in order to provide generalized location data to our Clients.

Advertising Bid Requests and IP Addresses

In real-time bidding ("RTB"), Publishers send advertising bid requests ("Bid Requests") in real-time to Advertisers, indicating that they have an open advertising space to sell. We collect and use the Bid Request and Ad ID in order to participate in the RTB process on behalf of our Clients. We render IP-addresses we receive as part of the Bid Requests imprecise to prevent the identification of a user.

Legal Basis for Processing Personal Data

Our Services enable our Clients to tailor advertising you see on your mobile device to your interests and preferences. Our basis for the processing of users' data is consent. Any processing of your personal data by TL1MKT SL is subject to your rights of choice and control as explained below.

With Whom Do We Share User Data

We share User Data with brands and agencies ("Advertisers"), owners of media properties ("Publishers"), other companies that send targeted advertising to mobile consumers, and third party data platforms such as Demand Side Platforms (DSPs), Data Management Platforms (DMPs), advertising marketplaces, ad networks etc.

We store User Data in data centers provided by third parties. We also share your User Data with our affiliates in Spain that provide technical support. We will also disclose your User Data in response to valid legal processes or to comply with applicable legal and regulatory reporting requirements.

When we Transfer User Data Internationally

When we share User Data with the recipients described above, such sharing may constitute a transfer outside of your home location. By law, we are required to ensure that the level of protection guaranteed for your personal data by the European laws is not undermined by such transfer. In some cases we enter the EU Standard Contractual Clauses with respective User Data recipients.

How We Protect Personal Data

We take appropriate technical and organizational safeguards to protect any personal data we receive from theft, loss, and unauthorized access. We follow generally accepted standards to protect personal User Data throughout the entire use cycle starting from the initial transfer until deletion. However, no method of transmission over the Internet, or method of electronic storage, is 100% secure.

Choice and Control Rights you Have

Your personal data belongs to you. You have the right to erase any User Data that we may have in our systems or restrict its processing.

  • You may opt-out from the processing of your personal data directly with the mobile operator or another Data Partner (please refer to their respective privacy policy).
  • You may opt-out from targeted advertising by selecting "Limit Ad Tracking" on iOS or "Opt-out of interest-based ads" on Google Android.
  • You may opt out by clearing or blocking our cookies in the settings of your mobile browser.
  • Users may delete data associated with their Ad ID by submitting their Ad ID to privacy@tl1mkt.com.

You can check the privacy policy and opt-out options of the partners we work with at the following URLs:

Your other Rights

Apart from the rights to require the deletion of your data or restriction of processing, you have the right to access your personal User Data, to request rectification, to lodge a complaint with a supervisory data protection authority, and the right to data portability. Please submit your request together with your Ad ID to privacy@tl1mkt.com.

Information Retention

We retain data until the occurrence of the following events:

  • Expiration of the retention period according to the TL1MKT SL retention policy;
  • Request from a Data Partner to delete certain User Data; or
  • The user submits their Ad ID to us for deletion of associated data.

Children's Privacy

We do not knowingly collect, use, or share data about users under the age of thirteen (13), or data about past or current activity on applications directed at children under the age of thirteen (13). We do not honor "Do Not Track" signals.

Contact

If you have any questions or suggestions about this Policy and our privacy practices, please contact us at: privacy@tl1mkt.com

The Linea1 mkt S.l.
Calle Secretario carretero 7 local 12 14004 Córdoba Spain